Saturday, July 31, 2010

Canadian author pens Tatas’ story

Down on earth, corporate tycoon J.R.D. Tata is known for piloting the Tata group to success. But up in the air, the avid aviator enjoyed success of a different kind — Tata received the first pilot’s licence to be granted in India. When his baby, Air India International, was born, he chose to pilot its maiden flight from Karachi to Bombay.

There’s much to know about the Tatas and the mammoth brand they built, and these are some of the trivia that make Canadian author Morgen Witzel’s new book, Tata – The Evolution of a Corporate Brand, an interesting read.

Tata chairman Ratan Tata launched the book on Friday, July 30, but nobody from the group spoke at the function.

“It took me just 20 seconds to say 'yes' when Penguin asked me to author the book, because it’s the Tatas,” said Witzel at the launch.

Full report here Hindustan Times

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