London and New York/Authorlink News/April 12, 2010--Penguin is to launch a global business book imprint by rolling out its Portfolio imprint this autumn in the UK, Ireland, Australia, New Zealand, Canada and South Africa. Portfolio is a market-leading business imprint in the US, and has expanded to India in the last few years.
Penguin Chairman and CEO John Makinson said: “Business publishing is increasingly global in reach, and in Portfolio we have one of the world’s strongest and fastest-growing business book imprints. So we are delighted to launch Portfolio Penguin in the UK and our other major English language markets this year. It will enable us to develop authors and serve the demands of readers both locally and globally, across all print and digital formats.”
Penguin is already the largest trade business book publisher in many of these English-language markets, including the UK, with bestselling authors such as Malcolm Gladwell (Outliers), Nassim Nicholas Taleb (The Black Swan) and Levitt & Dubner (SuperFreakonomics) published on its Allen Lane list. The business books sector has proved to be resilient in the face of economic uncertainty, with UK sales up 10% in 2009 (Nielsen BookScan) as people turned to books for explanations of unprecedented economic events. This upward trend is reflected around the world, fuelled by the internet and the growth of English as the language of business.
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