Wednesday, May 5, 2010

For old times' sake!

The ‘old wine in a new bottle’ adage has found new takers. And interestingly, they are kids. There is a revival of interest among children in books, films and special DVDs from the old times.

A tour of the different bookstores in the city reveals that there has been huge demand for stuff from the olden days in the children’s section. For example, The Famous Five, The Hardy Boys and Nancy Drew have been consistent bestsellers. And a few more have joined the list now. Amar Chitra Katha’s mythological series like the Ramayana and Mahabharata surprisingly are doing astounding business along with the ever-increasing interest in historical heroes.

Shivaraman Balakrishnan, deputy manager marketing of Crosswords, says, “The children’s section is very important for our stores as it constitutes 23% of our total sales. The classics like Mahabharata and Panchatantra along with all-time favourites like Enid Blyton creations are doing amazingly well.”

Full report here DNA

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