Saturday, August 27, 2011

Chetan Bhagat's Revolution 2020 becomes the fastest selling book online

Revolution 2020 is one of the most awaited books in recent times. Announced a couple of days ago, it has created ripples and is raring to go. Readers are eagerly awaiting the launch and online portals are gearing up with pre-order and freebies.

The launch date for Revolution 2020 by bestselling author Chetan Bhagat is finally out. Yes, the much awaited book will be launched in October. Sprucing up for a Diwali launch, it is much anticipated in the readers' circles. Revolution 2020 is set in small-town India and revolves around three friends. Gopal and Raghav are in pursuit of success but with different goals. They are in love with the same girl. Will Varanasi prove lucky for them? Ever since the new book was announced, Indian readers have shown an overwhelming response, proven by the way they have taken to online pre-order options.

Similar response was last seen for Amish Tripathi's The Secret of The Nagas. Online portals were abreast with contests, freebies and author signed memorabilia. Some even had ongoing contests where participants could get lucky and meet the author himself. Amish Tripathi, Rashmi Bansal and Chetan Bhagat are amongst the new age writers. They have changed the way an Indian reader looks at a bookshelf dedicated to Indian authors. New age readership has truly arrived and India is lapping up the literary boom like never before.

Adding to the euphoria surrounding the October launch is the pre-order option. Online marts like Infibeam and Flipkarthave started taking pre-orders with much gusto. According to sources, Infibeam offered a whopping discount in the first 24h and recorded over 3000 pre-orders, so much so that, it has become the fastest selling book on Infibeam and others. The sales figures are likely to touch over tens of thousands across portals.

Full report here SBWire

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