The prestigious Frankfurt Book Fair is reaching out to new segment of Indian readers at the grassroots to enhance literacy and reading competence.
'Jumpstart', a programme under the 'Litcam - Competence for Life' programme, is part of the fair's three-pronged outreach programme to tap into the exploding readers' and publishing market, bring the marginalised sections of readership to the mainstream and combat functional illiteracy.
At the core of the campaign is promotion of education in India and media literacy. Children in urban slums and villages are under spotlight.
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