Thursday, August 25, 2011

Snakes on a plain

A new pulp phenomenon tells a great story, but is derailed by corporate-speak and sloppy editing

There are probably years to go before an Indian book series achieves the level of devotion (or the sales) of the Harry Potter series. We do not have costumed fans thronging book stores for midnight readings (which the Shops and Establishments Act would make impossible anyway), or websites dedicated to picking apart plot points and sneaky hints.

But the last month has shown that we’re capable of getting there, with the explosion of interest in The Secret of the Nagas, the second book in Amish’s Shiva Trilogy. The Shiva Trilogy brings two new things to Indian books. Commercially, it brought its publishers blockbuster sales in a new segment. Chetan Bhagat’s raging sales have been helped in large part by Rupa and Co. pricing his books at Rs.95, a tactic quickly adopted by other mass-market publishers such as Srishti. The Secret of the Nagas, though, is retailing at Rs. 295 (the first book, The Immortals of Meluha, which has sold more than 125,000 copies, is published in two editions, for Rs. 195 and Rs. 295).

Full report here Mint

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