Wednesday, July 7, 2010

Doc creates comic book to fight malaria

This monsoon, the fight against malaria just got a helping hand. A Mumbai doctor has recently launched a comic book to help create awareness about the killer disease. Called A Tale Of Two Magic Potions, the book aims to connect with readers of all ages and educate them.The comic book is a non-profit venture funded by Chillibreeze, a company with expertise in content development and designs services. “Ralph Budelman, our CEO, suggested we do something to educate kids about malaria, a preventable disease that kills hundreds of people in India each year. Our aim was to make an impact but not through traditional means,” says Dr Nishi Viswanathan, an MBBS from KEM Hospital.

But Viswanathan was aware that while methods such as distributing mosquito nets help, in the long-term the solution lies in empowering tomorrow’s citizens with knowledge. “Education in the form of brochures can sometimes be boring and ineffective, hence the comic book,” says Viswanathan.

Full report here Hindustan Times

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