Love may be independent of real life in the books, but marriage takes its toll on romance outside them, admit the publishers of Mills & Boon. They suspect it happens most in India.
According to market research carried out by the most well-known brand of romantic fiction, which started its India operations in 2008, the reader group that it targets in the Indian market is the single, working woman in her 20s. She has money and she is ready to indulge herself.
But she goes off the hook once she is married, for about five years. “There’s a hiatus,” says Clare Somerville, general manager, India and UK sales, Harlequin Mills & Boon. “The break is peculiar to India. After that the reader returns.”
Full report
here Telegraph
No comments:
Post a Comment