Young adult literature in India is surprisingly prolific and publishers are vying to bring out high quality well-written and original new fiction in this segment, feel contemporary writers.
From 2010, Vodafone Crossword started awards for the children's section too and entries are works of children and teenage prose fiction or non-fiction.
According to Shreekumar Varma, whose The Magic Store of Nu-Cham-Vu has been shortlisted for the Crossword award (Children's Award category), writers as well as publishers are taking young adult fiction seriously.
"When I was in Delhi a couple of months ago, I found there's so much more coming up for young adults. It has become a big market. The upside is that young readers are turning to books by Indian authors. The trend was to say 'we never read Indian authors, don't find anyone interesting'."
Full report here NDTV