Bharti Airtel, one of Asia's leading integrated telecom services providers on July 2 announced a noble initiative to take our traditional Thirukural to the mobile generation. Bharti Airtel launches its new value addition with Thirukural pack in the state. The Thirukural expounds various aspects of life and is considered one of the most important literature works produced in Tamil. It also remains to be the book that has been translated into the most number of languages. Airtel now brings this revered text to its subscribers with the Thirukural Pack.
"Tamil literature has a rich and long literary tradition spanning more than 2000 years. Besides being one of the most ancient languages, it is also one of the most respected and highly praised languages for its literature and grammar. Thirukural – the classic of Tamil Literature is a great book that puts forth values that are relevant even today," said Mr. Rajiv Rajgopal, CEO, Mobile Services, Kerala & TamilNadu, Bharti Airtel.
He further added, "Citing the reach of mobiles and its communication power we decided to use this strength in imbibing our traditional values among the newer generation. Hence we are launching ‘The Thirukural Pack', which would connect the tech savvy generation to our wonderful Tamil culture and tradition. We are sure the service would be welcomed by all our Tamil customers and others who have always heard about the greatness of this script crafted by saint poet Sri Thiruvalluvar".
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