Wednesday, September 1, 2010

Book launch on World Coconut Day

The Coconut Development Board (CDB) is observing Sept 2 as the World Coconut Day with focus on making the domestic coconut industry globally competitive through technology development and dissemination. To mark the occasion, Union Minister for Agriculture & Cooperation, Food, Public distribution & Consumer affairs, K V Thomas, will lay the foundation stone of the 'farmers block' in the board Headquarters here.

The Board will also release a trilogy to create awareness on the potential of coconut among farmers, processors, traders, exporters and the consumers. The book Nalikerathinte Nattil, ( In the Land Of Coconut) depicts the growth and development of coconut farming in India and places it in the global context. The book is being brought out by DC Books.

The book, Cracking Coconut, a coffee-table book, is an effort to discover the utility and beauty of the versatile coconut, backed by authentic photographs and graphics, a board press release said today. 'In a Nutshell, an edited, volume is a compilation of selected articles on various aspects of coconut.

It is he first time that a trilogy on coconut is being brought out by the Board.The books are authored and edited by Dr C V Ananda Bose, Board Chairman. Subsequent to the notification of Coconut Development Board as Export Promotion Council by the Ministry of Commerce in April, 2009, the Board has taken action to register exporters of coconut products.

Full report here IBNLive

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