Browse, click and wait. Online book-shopping should really be a breeze. But all too often, in India, the wait turns endless, and frustration mounts. There could be disappointment in store at various levels. Either the book is out of stock, or the book arrives late, or sometimes never arrives. It is the freedom from this frustration, and the unfailing efficiency of its service that has contributed to making Flipkart.com the most popular Web site to buy books in India. At a recent e-commerce event organised by VC Cirlce in Bangalore, not a session went by without a reference to Flipkart. One panelist remarked that if Flipkart had not launched in 2007 and if makemytrip had not gone for an IPO, we would not even be talking about e-commerce in India today.
Sachin and Binny Bansal (not related to each other, but friends since their school days), engineers, book lovers, travel buffs and founders of Flipkart.com
Chapter 1
– The Beginning –
Sometime in 2006, Sachin and Binny Bansal found themselves at the Bangalore centre of Amazon.com. The two young engineers were drawn into the entrepreneurial, technology-obsessed and metric-driven culture of the firm that swore to be the earth’s most customer centric company. There were stories of how Jeff Bezos, Amazon’s founder, would visit the warehouses and get his hands dirty, never failing to get a valuable insight or two in the process.
And of course, there was the engineer’s focus on efficiency — the urge to automate and measure in order to make better decisions. Sachin and Binny Bansal could get a definite sense of what it takes to succeed in e-commerce: A relentless focus on the back-end. This insight eventually helped them when they set upon their entrepreneurial journey.
Full report here Forbes
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