Aviva Insurance kickstarted its book donation programme in the city at the newly-opened Express Avenue mall on Sunday.
Titled Aviva Great Wall of Education, the programme is aimed at the major metros of Kolkata and Delhi apart from Chennai. The book donation drive is for underprivileged children wherein various locations, across 300 schools, have been identified to drop off your books till September 9.
The programme in its second year now, was launched in Delhi last year where 123,000 books were collected and given to Save The Children, an NGO.
T R Ramachandran, CEO & MD of Aviva India, said that the campaign was a manifestation of a better future. Actor Kamal Haasan, the star attraction for the launch on Sunday, said that the sacred initiative was a noble drive and great way to give life to a child.
Aviva has partnered with NGOs to facilitate education to over 50,000 children by 2012.
Full report here New Indian Express