India is going to be a key growth area for Encyclopaedia Britannica (EB) as the 242-year-old behemoth diversifies into school curricula segment, says EB Inc president Jorge Cauz.
“The appetite for learning is growing in India at an incredible rate and we know that for our survival, India will play a key role,” Mr Cauz said in an exclusive chat with ET . Britannica entered into the school market in 2009 with four school series in Mathematics, Environmental Studies, Computer Science, and General Knowledge. All together this was a list of 30 main titles supported by an additional list of nine teachers’ books and 10 CDs.
This year, EB plans to launch a series on science, social studies and mathematics from first standard to eighth, while adding more books for computer science. For the next two years, EB has plans for an English grammar series for the ICSE board schools. “It was a natural choice for us to enter the curricula market. With all the database readily available to us, at no cost, we can easily bring out an authenticated educational reference material. We have penetrated the school textbook market in the US and the UK with great success and we wish to replicate that success here,” he added.
Full report here Economic Times