Mills & Boon has come to India, and its romantic novels featuring Indian love interests are being embraced by the middle class. Jerry Pinto looks at the genre that it is finally taking root in a country that has been modest about amorous entanglements.
The good news is: Mills & Boon has come to India.
Last year, the world’s largest publisher of romantic fiction ran a contest to discover new talent, and Milan Vohra won it with a short story called Love Asana, in which Shioli Dewan, a yoga instructor (height: 5ft 1in; eyes: delicious warm honey-brown; hair: a rich, dark auburn mane that tumbles to her shoulders in careless abandon) finds love with one of her students, Sujay (height: 6ft; legs: long, lithe; hair: charming jet-black hair that flip-flops any old way). The catch is that he’s 28; she’s 30 and a battle-scarred veteran of the love wars.
Full report here The National