Sunday, February 21, 2010

Bookworms make the most of stalls at Sammelana

The 76th all-India Kannada Sahitya Sammelana has brought smiles on the faces of book publishers and sellers. According to the organizers, the book sales in the three days could touch Rs 4 crore.

Neither the hot Sun nor dust has stopped bookworms from flocking to book stalls. Some stalls have had to devise new ways to reduce the rush by putting boards that they are open even in late-evening hours. "Book sales in two days crossed Rs 2.5 crore. They could reach Rs 4 crore," S G Hiremath, reception committee co-ordinator, said.

Stall owners attribute this to proximity of the stalls to the main venue, facilities provided to them and the brand name of Gadag in the publishing industry. "At the Chitradurga Sammelana, book stalls were atop a hill, away from the main venue. But still, book sales touched Rs 3 crore. Now, the stalls are around the main stage and are neatly maintained with carpets and dust-proof nets. This has increased the sales," said Venkatesh of Samaj Pustakalaya, a publishing house.

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Full report here Times of India

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