C21 delves into the strategies of two graphic novels companies, following a wave of corporate activity in the sector.
New York-based Liquid Comics was founded a year ago when Sharad Devarajan (left), Gotham Chopra and Suresh Seetharaman concluded a management buyout from Virgin Comics and renamed the company.
Devarajan says: "One of our primary focuses has been tapping into India. In the same way as we saw this wave of content coming from Korea, Japan and China – from Pokemon to Yu-Gi-Oh! to House of Flying Daggers, in films and comics and so on – we saw this as an opportunity to champion the new wave of Indian artists and give them a platform to speak to the world". The firm claims to use graphic novels as a development vehicle to incubate intellectual properties for theatrical live-action films, television, animation and games.
Devarajan says that a lot of the content that Liquid has created has been based on Indian mythology and themes. Now the company is setting up a number of these projects as theatrical films in both Hollywood and Bollywood.
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