Once a week,Rashmee Dixit bundles up her one-and-half-yearold son,packs his diaper bag and drives to the nearest reading hub.The next hour is spent reading aloud to her toddler as he fiddles with touch-and-feel books."I have been reading to Ajay since he was three months old," says the Bangalorebased homemaker.
Like Dixit,there are scores of parents across the country eager to wean their little ones away from television and computers and introduce them to the world of books.Catering to this segment are exclusive bookstores and clubs,activity centres and libraries.
In July 2009,Meetu Srikanth and Rakhi Prasad launched Treasure Books,a bookstore for kids located in Khar,a suburb in Mumbai."Children in our families were choosing video games over books and we felt the need to do something about it," says Srikanth.
Full report here Times of India