Even if medical books have never been part of your pleasure reads, the stall for Jaypee Brothers Medical Publishers at the World Book Fair in New Delhi will make you pause. Are you back at the Auto Expo held last month? In design and quality of the stall — spacious, well-lit, proper signs, couches and chairs for the weary legs, background music, even a designer conference room — it is a far cry from the days of steel racks and tables provided by the organisers, National Book Trust (NBT) and Indian Trade Promotion Council (ITPO). The NBT stall still has them, but a look at the stall for publishers such as Rupa, Hachette, Penguin, or even niche publishers such as LexisNexis Butterworth or Osho reveal the extent to which the publishers are going to lure the traipsing customer. At Rs 42,500 a stall — and most of the larger ones take multiple ones, Hachette for example has taken 20 — this is quite an expense to be recovered in a nine-day fair.
Full report here Financial Express