Thursday, February 18, 2010

Will Percy Jackson replace Harry Potter?

The Harry Potter juggernaut is starting to wind down. In 2011, Harry Potter, the series, will end with its eighth installment, Harry Potter and the Deathly Hallows: Part II. As the franchise moves closer to its finish line, Hollywood executives are scrambling to find the Next Big Thing- a multiple movie property that appeals to youngsters, has an epic sweep and fantastic landscapes that suit modern CGI filmmaking. The studios want to be ready when a gaping hole opens in the family movie market. It also needs to lend itself to those all-important licensing deals.

Perhaps the answer to this is Rick Riordan's Percy Jackson and the Olympians. Releasing in the US and the UK on Feb 12 and in India on Feb 19, Percy Jackson and The Lighting Thief is the first of the 5 books penned by the talented author that is expected to take over the Harry Potter mania across the globe.

The Percy Jackson series is a contemporary fantasy adventure that centers on Percy Jackson; a modern day teenager who discovers that he is a demi-god and with his friends, embarks on a journey to save the world from destruction by the battling Greek gods.

Full report here  Oneindia

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