"And to spread the message of peace of the Mahatma today, when his 141st birth anniversary will be celebrated across the country, more than 15,000 copies of Gandhi's My Experiments with Truth, an autobiography, will be sold by management students of the National Institute of Industrial Engineering at Mumbai's shopping malls, offices, schools and colleges," he said.
The demand for the book went up in 1984 after the release of Richard Attenborough's film Gandhi, at around the same time the Gandhi Book Centre started. Today, the Centre has 250 titles on Gandhi, in different languages. Though sales of these books went down for a while, Somaiya says they have recently increased. "It went up after the release of Bollywood film Lage Raho Munnabhai which dwelt with Gandhian ideals," he said.
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