Saturday, October 2, 2010

Marketing students asked to sell Bapu's bio

Professor feels the book is undervalued, while its demand increases pre-Gandhi Jayanti

The Bombay Sarvodaya Mandal (BSM) at Tardeo regularly sells a hundred copies of Mahatma Gandhi's autobiography, My Experiments With Truth.

Recently however, there was a different demand for this organisation that is committed to propagating Gandhi's literature, when Professor Dr P S Prasad of Powai-based institute, NITIE called in asking for 10,000 copies of the book.

Prasad, a faculty of marketing at the institute, has assigned the 180 students of the final year the task to sell the book across the city.

Starting today (Gandhi Jayanti), these students will be seen selling the autobiography at various places in the city including streets, railway stations, and corporate offices, among others.

When asked about the inception of the idea, Prasad said, "Gandhi's book is 24-karat truthfulness. In the educational institution, we have a curriculum but the technique is missing.

Full report here Mid Day

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