Wednesday, October 6, 2010

Multimedia creates buzz at book fair

The world's biggest book fair was inaugurated on Tuesday, with an increased number of exhibitors expected to focus on the digital and multimedia sectors that are rapidly transforming the industry.

The fair expects 7,533 exhibitors from 111 countries, a three-percent increase on the previous year, the exhibition's director Juergen Boos told reporters.

"Well-told stories are the engine of the book fair and new technologies ensure one thing above all: the demand for content is increasing," he said.

Gottfried Honnefelder, president of the German publishers and booksellers association which organises the fair, said only about one percent of the 9.6-billion-euro German book market was currently made up by digital offerings. However, he said he could see the market rising to 10 per cent in the near future.

Full report here Hindustan Times 

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