Thursday, February 4, 2010

Indian authors sell too at WBF

Indian authors are selling at the World Book Fair, reports the Times of India today. Why wouldn't they, you may ask, but ayways, here's the report:

India seems to be the  flavour of the month not only at the Grammys but also at the 19th World Book Fair being held at Pragati Maidan. Even as fair enthusiasts thronged the stalls on Wednesday looking for bargain sales, one genre that managed to hold its own against established foreign authors was that of Indian writers. From known names to fresh off the press chick-lit series, desi authors seemed to hold sway as publishing houses claimed that 25-30 % of total sales were coming from them.

Said Arati Mishra, a young lecturer from a south Delhi college who had come to browse at the fair, There are very interesting books in many of the publishers stalls, which suprisingly turned out to be written by Indians. Ive picked up a couple like First Love (Brinda Charry) and the Delhi Noir, part of the Noir series. Ive also bought Cyrus Broachas new novel. Mishra wasnt the only one interested in the desi stock. According to Lipika Bhushan of Harper Collins, a substantial part of the total sales 25-30 % has been from Indian authors this fair season.

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