Friday, February 19, 2010

Startups turning a new page, online

Reading is still alive and kicking but the way people buy books is changing for sure. Like most other things, people want to buy their books too, but online. Some enterprising entrepreneurs have spotted this opportunity and are bridging the gap, setting up online book stores and discussion forums, connecting discerning readers.

So now we have, weRead, Flipkart, Shelfari and Indiaplaza, all selling books online or offering a forum to discuss and compare books.

After working for a few years with Amazon, Sachin Bansal started, an online bookstore which is doing brisk sales. He aims to reach Rs 25 crore in sales by March this year in just over a year of operations. “The main reason is that it is easier to start online, and you can start it from anywhere,” says Bansal. It was a similar story with weRead, called iRead before being bought by

Full report here Economic Times

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